Behind the scenes · 7 min read
Pricing a SaaS at $5/seat in 2026
Every meeting tool we benchmarked against was 3 to 6x our price. Here's the math we did, what it cost us, and what we'd do again.
The market context
Microsoft Copilot costs $30/user/month. Gong starts at $100k+/year. Fireflies is $19/month. Otter is $16.99/month. TeamsMaestro is $20/month. We launched at $5/user/month. (See the full Copilot alternatives breakdown and our 7-tool comparison.)
The obvious question: are we leaving money on the table, or is everyone else overcharging?
Our cost structure
CallScrib's marginal cost per meeting summary is very low. We use the Microsoft Graph API, so we don't run media infrastructure. The transcript comes from Teams for free. We run it through an AI model that costs fractions of a cent per summary. Our infrastructure is serverless. The expensive part is engineering time, not compute.
Why $5 works
At $5/seat/month, the decision to buy CallScrib doesn't require a procurement process at most companies. A team lead can expense it. An admin can approve it in the same meeting where they first hear about it. The speed of adoption more than compensates for the lower price point.
At $20+/month, you're competing for budget. At $5, you're competing for attention. Attention is easier to win.
What we'd do differently
We'd launch the Enterprise tier earlier. Volume buyers at 100+ seats want a conversation, a custom agreement, and a slightly lower per-seat price. We waited too long to add that tier, and we left deals on the table while we built it.
The AI notetaker built for Microsoft Teams. No bot in your meetings. 7 meetings per month free, no credit card.
Frequently Asked Questions
How much does CallScrib cost?
CallScrib Pro is $5/user/month. Business is $10/user/month. Enterprise starts at $14/seat/month with volume discounts. There's a free plan with 7 meetings per month.
Why is CallScrib cheaper than competitors?
We use the Microsoft Graph API instead of running media infrastructure. Our marginal cost per summary is very low. We pass those savings on as a lower price that doesn't require procurement approval.
